Print Marketing Ideas For Bicycle Shops
The popularity of riding a bike continues to increase. The boost can be at least partially explained by a couple of factors. One being more and more individuals are making an effort to reduce their carbon footprint and are using the bike as a form of transportation. Very few will ride their bike to work everyday, but many bike enthusiasts will make an effort to cycle to work at least once a week and certainly more often with nicer weather. The second reason to explain additional riders on the streets and bike paths is more and more people are concerned about their fitness.
Bicycle shops should take advantage of the increased levels of interest with a proactive marketing campaign. Promotional postcards can be used to advertise a sale, new inventory, or a new store location. Postcards work well because they can be designed in full color and incorporate photographs of bikes and equipment into the layout. They can be mailed to a surrounding area, or specific zip codes which indicate strong demographics for the bike shop. Postcards can also be handed out at local bike races and events.
Frequent visitor cards are a great tool which should help bring in more customers. One example is to give a customer a punch or a stamp on a card for every time they have a bike tube replaced. For instance replace eight bike tubes and the ninth is free. Frequent visitor cards are typically printed on the same size card stock that is used for business cards. They can even be die cut to mimic the shape of a bike, or a bike wheel. This will give the card a unique appearance.
By properly utilizing printed marketing materials a bike shop should be able to see an increase in sales that matches the increased levels of interest in bicycles.