♫ July 12th, 2010 3:26 am
Well put simply digital printing has changed the face of print advertising. Not only has the digital age made print more affordable to everyone but, in this fast paced world we live in where time is everything, that all important question of turnaround has been addressed by the advent of digital printing and has been the saving grace of many a hard pressed over stressed printer.
Not so long ago, this was not the case. Professional printing was largely produced by offset litho printing, which, is not only expensive and for the most part out of reach for the general public who simply want to get some invitations printed for their special occasion or some memorial cards. The biggest cost implication for any printer using only offset litho printing is the time it takes to produce the simplest of invitations or a few hundred business cards or flyers. In order to print using an offset printing press the printer must first create the file, place the print on a plate, expose the plate to light using a print down frame and then develop the plate using a special solution. The image is then transferred to a rubber blanket and is finally printed on the your chosen media. This is a time-consuming and messy affair and if you change the content / text or graphics then the plate has to be made all over again which adds extra cost.
But thanks to modern advancements and technology this arduous procedure is no longer necessary for 80% or print media. More than ever before, businesses now opt for high speed fast turnaround and cost effective digital printing, with the added benefit of personalised variable data digital printing. Variable data is an ideal tool for use on a few hundred promotional brochures or promo cards to new potential customers which will make a lasting impression and maximize the effectiveness of your marketing and promotion campaigns.
Tags: Digital Printing, Offset Printing, Professional Printing
♫ Posted in Printing Processes | No Comments »
♫ June 19th, 2010 2:00 am
Nowadays t-shirts are worn as regular clothing and can be found in all different colors, patterns and sizes. In the 1980′s t-shirts became a form of self-expression and people started printing various pictures and messages on them. This practice has gotten more and more popular and nowadays organizations and individuals alike all print custom t-shirts so persons can see who they are affiliated with.
Originally t-shirt printing was a pretty tedious process if you didn’t have the right equipment, and it was still pretty tedious even if you did have the proper equipment, back in the day when screen printing was all that was known but there are many stores and websites in existence now that will take care of all your printing needs so you get the message/logo you need in professional quality without much trouble.
With custom t-shirt printing, you first pick your t-shirt color; next you choose the text you want on the shirt (if you want any) and the font that you want to use. Next you can select the graphics that you want on the shirt; most sites will have pre-existing graphics that you can browse through and use if you so desire or you can create your own custom graphic and choose that for your custom shirt. Then setup the shirt as you wish, decide where each element will go and finally, submit your design to the printing service that will print your design and send the shirt to you.
It will be up to you to decide whether you want your shirt screen printed or embroidered. Screen printing requires pushing ink through a screen using a squeegee; a stencil has to be made for the design that is to be printed which can be very tedious. With embroidery, your custom graphic must first be digitized by an expert so that the computerized embroidery machine can read your design and reproduce it; the cost for embroidery can be a bit as you are charged per stitch. So of course the larger the image is, the more stitches will be required to complete it and the more costly the shirt will be.
For your printing needs, head online and check out the various printing sites and the services they have to offer; some specialize in religious shirts, others in commercial printing (meaning you cannot order less than a certain amount) while others will do just a single shirt with whatever design you choose. So choose your printer based on your needs.
Tags: Prepress, Printing, Publishing
♫ Posted in Printing Service | No Comments »