Promotional pens can be personalised using a number of different methods, one of which is pad printing. Considered one of the most versatile printing processes, pad impression is most popular because of its power to print on compound angles and three-dimensional objects. With increasingly stylised and ergonomic printed pens and other promotional items on the market, pad impression is the obvious choice for a clear, outlined image.

Pad printing is an collateral offset printing process through which a two-dimensional image can be transferred to a three-dimensional surface. This method of impression is comprised of four components: a printing plate (generally made of steel); a silicone transfer pad; quick-drying, solvent-based ink; and a substrate (in our case, printed pens).

As you can well imagine, the printed pens industry is only one of many for which pad printing is extremely suitable. The unique characteristics of silicone enable the pad to lift an image from a flat plane and imprint it on a variety of surfaces, making it adaptable to multiple applications. Consequently, pad impression is used to print graphics on matchbox toy cars, golf balls, sporting equipment, automotive parts, medical devices, television and computer components, and clothing. With such a flexible method of printing, there’s no limit to where your merchandising ideas can take you.

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Well put simply digital printing has changed the face of print advertising. Not only has the digital age made print more affordable to everyone but, in this fast paced world we live in where time is everything, that all important question of turnaround has been addressed by the advent of digital printing and has been the saving grace of many a hard pressed over stressed printer.

Not so long ago, this was not the case. Professional printing was largely produced by offset litho printing, which, is not only expensive and for the most part out of reach for the general public who simply want to get some invitations printed for their special occasion or some memorial cards. The biggest cost implication for any printer using only offset litho printing is the time it takes to produce the simplest of invitations or a few hundred business cards or flyers. In order to print using an offset printing press the printer must first create the file, place the print on a plate, expose the plate to light using a print down frame and then develop the plate using a special solution. The image is then transferred to a rubber blanket and is finally printed on the your chosen media. This is a time-consuming and messy affair and if you change the content / text or graphics then the plate has to be made all over again which adds extra cost.

But thanks to modern advancements and technology this arduous procedure is no longer necessary for 80% or print media. More than ever before, businesses now opt for high speed fast turnaround and cost effective digital printing, with the added benefit of personalised variable data digital printing. Variable data is an ideal tool for use on a few hundred promotional brochures or promo cards to new potential customers which will make a lasting impression and maximize the effectiveness of your marketing and promotion campaigns.