These are fair questions. However the first thing that you need to know is that the availability of so much free information online instead of quenching the thirst for it has had the opposite effect. In fact free information has helped create a huge hungry market for more information that can only begin to be satisfied by publishing and selling books.

Book publishing and even self-publishing is much easier that you think. In fact your entire book can be done so quickly that you will not believe it. How about launching a free blog where you can make daily posts and start attracting targeted traffic for your book as it is in progress? The way to do this is to use popular keywords that will attract the target market you have in mind for your book.

Book publishing has accelerated as an industry in the last few decades with the steady growth of computer technology and new publishing techniques like digital information systems and the Internet. According to figures released by the Association of American Publishers (AAP), net sales for the entire United States publishing industry are estimated to have increased by 1.3 percent from 2003 to 2004 to a grand total of $23.72 billion. This clearly indicates the publishers or the book publishing companies are reaping the benefits of the trade.

Most of the publishers or the book publishing companies usually control the advertising and marketing tasks and sub-contract the editorial and production process to small businesses, as book publishers rarely own printing presses and binderies. This trend, known as “book packaging,” is gaining momentum as retail book chains and supermarkets have centralized their buying.